Monthly Archives: January 2014

Class Schedule for Superstars Writing Seminars

Published January 13, 2014 in Writing - 1 Comment

So much stuff! So many great speakers and panelists—it was almost impossible to cram everything into only three intensive days for the 2014 Superstars Writing Seminar.  Here is our class schedule, a mix of lectures and panels, and all vital nuts-and-bolts information for any writer who wants to kick a career into high gear.

Still a few slots left if you want to sign up. Prices increase on January 15!  Superstars Writing Seminar.


8:00     Intro/opening
8:30     The Popcorn Theory of Success (Kevin J. Anderson)
9:30     It’s Business—How Publishing Economics Works (Eric Flint)
10:30   Copyright, Trademark, and Intellectual Property (Scott Boone)

 11:30—1:00 Lunch

 1:00     Collaboration—Two Heads Are Better Than One (Kevin, Rebecca Moesta, James Owen)
2:00     Making Money in Hollywood (David Farland)
3:00     The YA Market: They Grow Up So Fast! (Lisa Mangum)
4:00     Dirty Secrets of Being a Professional Author (Kevin and Rebecca)
4:45     Open Q&A:  James, Dave, Lisa, Eric

6:00 p.m.   Mixer

FRIDAY (Feb 7)

8:00     Changes in Publishing: the New York Perspective (Diana Gill)
9:00     Ebooks and Indie Publishing (Mark Lefebvre)
10:00   Different Paths: Traditional, Indie, or Hybrid Writer? (Dave, Kevin, James, Eric, Mark (M))
11:00   ACX: Do It Yourself Audio (Terry Odell)

 11:30—1:00 Lunch

1:00     By the Numbers: Marketing Research (Jeff Brazell)
2:00     In the Trenches with Indie Writers (Terry Odell, Doug Dandridge, Quincy Allen, Mark Lefebvre, Peter Wacks (M))
3:00     The Importance of Having an Editor (Diana, Rebecca, Joshua Essoe (M), Lisa)
4:00     Drawing Out the Dragons (James)
4:45     Open Q&A:  Diana, Mark, Rebecca, Kevin

7:00 p.m.  VIP Dinner
Phantom Canyon


8:00     11 Tips to Increase Your Writing Productivity (Kevin)
9:00     Cracking the Code: What Is an Editor Looking for? (Diana, Lisa, Kevin (M), Christine Munroe
10:00   Dissecting a Contract (Eric)
11:00   The Role of Agents: Do You Still Need One? (Christine, Brandon, Diana)

Noon—1:30 Lunch

1:30     From Newbie to the Bestseller Lists (Brandon Sanderson)
2:30     Self-Promotion and Tribe Building for Authors (James (M), Kevin, Dave, Brandon)
3:30     Being a Writer and a Real Person at the Same Time (ALL)
4:30     Open Q&A—all



Published January 9, 2014 in Writing - 0 Comments

Jeff Brazell, one of our alumni from the first Superstars (Pasadena) is the CEO of a global market research company, The Modelers, that has done studies on just about everything in entertainment, from gaming to movies, from books to devices. His company commissioned an extensive study on books, ebooks, and reading, and he will be presenting the results of the study—for the first time in public—at the 2014 Superstars Writing Seminar.

The research will give insights on:

•          The customer journey/path to purchase: Where do readers find their next read?  How do they form their consideration sets? How important are GoodReads, best-seller lists, amazon reviewers, professional reviewers in the process? Are there differences between genres? What are the influences of traditional publishers versus indies (i.e., do readers think traditional publishers are playing their quality-control role)? What are roles of cover, size of book, lists, price?

•          Preference: How many people prefer e-books, how many other formats? What length readers prefer books to be (by genre)?

•          Valuation of books in readers’ minds. How is a book valued? How much are readers willing to pay for how much? Implications for serialization? Value of contracting the time between releases? What are the differences with eBooks and physical books?

And other cool stuff.

Jeff’s clients include such firms as Boeing, P&G, GM, EA Sports, LG, Verizon, Adobe, Disney, Hilton, Levi’s, Pepsi, Toyota, Coke, Warner Brothers, Amex, FedEx, US Dept of Defense, Pixar, Sony, Johnson & Johnson, Mayo Clinic, Nordstrom, Hallmark, Discovery, Toyota, NBC, Universal, Fidelity, Citi, State Farm, USAA, the NFL, and others.

I plan to be hanging on every word.  This is truly an exclusive and insightful addition to our talks.

There’s not much time left to sign up for Superstars. Prices go up January 15.  The seminar will be held in Colorado Springs, Feb 6-8. For more information, see the Superstars Writing Seminar homepage.